by george.bilbrey@gmail.com | Dec 6, 2024 | Churn, Strategy
Churn is typically seen as a service problem When customer churn rears its ugly head, there’s an almost reflexive response—”It’s a service problem.” I’ve watched VCs, PE investors, and management teams reach for this same comfortable...
by george.bilbrey@gmail.com | Oct 29, 2024 | Churn, Strategy
Twice in my career, I’ve tackled major churn problems—first as head of a large service organization in an Enterprise SaaS business, and later as CEO of a SMB-focused SaaS business. Fixing churn is a huge pain, but it’s also an incredible opportunity to...
