by george.bilbrey@gmail.com | Sep 8, 2025 | Uncategorized
As a former founder, President, and later a CEO of software businesses (and current consultant), I’ve always valued direct access to data for independent analysis. I prefer to avoid delays associated with BI or data science teams, as I find that hands-on...
by george.bilbrey@gmail.com | Jan 3, 2025 | Uncategorized
The causes of churn are varied and the indicators are subtle There are many causes of churn, and identifying which is most important for your business can be challenging. Example drivers of churn can include: GTM: Go-to-market churn can be caused by selling to the...
by george.bilbrey@gmail.com | Dec 17, 2024 | Uncategorized
My Experience at Return Path and Signpost I’ve held senior leadership roles at two companies—Return Path and Signpost. Both companies offered “add-on” (or “bolt-on”) solutions that integrated with customers’ core business platforms....
by george.bilbrey@gmail.com | Dec 11, 2024 | Uncategorized
Growth is slower, NRR drives growth but Founders focus on Go-To-Market Churn remains an unglamorous topic. When tasked with accelerating growth, most companies instinctively focus on new go-to-market strategies or scaling their existing approaches. However, I contend...
by george.bilbrey@gmail.com | Dec 6, 2024 | Churn, Strategy
Churn is typically seen as a service problem When customer churn rears its ugly head, there’s an almost reflexive response—”It’s a service problem.” I’ve watched VCs, PE investors, and management teams reach for this same comfortable...
